Download Advances in Data Mining: Applications in E-Commerce, by Erika Blanc, Paolo Giudici (auth.), Petra Perner (eds.) PDF

By Erika Blanc, Paolo Giudici (auth.), Petra Perner (eds.)

This publication provides papers describing chosen initiatives related to info mining in fields like e trade, medication, and information administration. the target is to file on present effects and whilst to provide a overview at the current actions during this box in Germany. An attempt has been made to incorporate the newest clinical effects, in addition to lead the reader to a number of the fields of job and the issues concerning them. wisdom discovery at the foundation of net info is a large and quickly transforming into region. E trade is the critical subject of motivation during this box, as businesses make investments huge sums within the digital marketplace, so as to maximize their earnings and reduce their dangers. different functions are telelearning, teleteaching, provider help, and citizen info platforms. relating those functions, there's a nice have to comprehend and aid the consumer by way of suggestion platforms, adaptive details structures, in addition to via personalization. during this appreciate Giudici and Blanc found in their paper strategies for the iteration of associative versions from the monitoring habit of the consumer. Perner and Fiss found in their paper a technique for clever e advertising with internet mining and personalization. equipment and techniques for the new release of associative principles are awarded within the paper by means of Hipp, Güntzer, and Nakhaeidizadeh.

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Extra resources for Advances in Data Mining: Applications in E-Commerce, Medicine, and Knowledge Management

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1 Deviation Detection Real-world observation are random events. The determination of characteristic values such as the quality of an industrial part, the influence of a medical treatment to a patient group or the detection of visual attentive regions in images can be done based on statistical parameter tests. 2 Cluster Analysis A number of objects that are represented by a n-dimensional attribute vector should be grouped into meaningful groups. Objects that get grouped into one group should be as similar as possible.

This can become hard for large websites. Therefore, recently methods have been developed to annotate this documents automatically. 1 Basic Problem Types Data Mining [4] methods can be distinguished into two main categories of data mining problems: 1. prediction and 2. knowledge discovery. While prediction is the strongest goal, knowledge discovery is the weaker approach and usually prior to prediction. The classification of a customer into a customer who is highly likely to buy a product belongs to predictive data mining.

The problem of the limited data set and the problem of concept drift has lead to hybrid user models separated into a short-term and a long-term user model. Most applications use the nearest neighbor method to model the short-term user model. This method searches for similar cases in a data base and applies the action associated to the nearest case to the actual problem. A specific problem of this method is the selection of the right attributes that describe the user profile and/or the set up of the feature weights [13] as well as the complexity.

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