By Mehdi Khosrow-Pour
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Extra info for Advanced Topics in End User Computing
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Measuring the involvement construct. Journal of Consumer Research, 12, 341-352. Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. TEAM LinG 40 McGill APPENDIX 1 The Problem Statement Given to Participants in Part 2 of the Experimental Session CAR RENTAL PROBLEM Deciding which car rental company to choose when planning a holiday can be quite difficult. A local consumer group has asked you to set up a spreadsheet to help people make decisions about car rental options.
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